When you’ve made the decision to sell your home, how much you are going to sell it for will be at the forefront of your mind. Sellers can often make the mistake of believing the sale value is out of their control, but in fact, there are some solid steps you can take to achieve the best price.
The price you set for your property from the very beginning is going to have either positive or negative repercussions throughout the wholesale process. Launching your home on to the market should be seen as a big reveal and you’ve only got one chance to make a good first impression.
The gist of it is, if you price it too high you’re going to miss the market and will have to then reduce the price to be competitive. Let’s be honest, no matter what you’re buying if it’s been price-slashed you could think that no one wants it and start to question why? However, if you price too low then there’s no going back – you can’t suddenly hike up the price at a later date.
TOP TIP: Choose a trusted, experienced estate agent who knows the marketplace extremely well, especially in your area. They’ll have in-depth knowledge of your competition and the likely reaction to the price within the marketplace. It’s common for sellers to quite rightly have an emotional attachment to their property and an estate agent worth their salt will take an impartial view and work with you to recommend the most appropriate launch price.
Prepare Your Home
Get your home ready! We can’t stress enough how important presentation and first impressions are. This applies to the ‘kerb appeal’ right through to tidying the bookshelf in the loft conversion. Buying a house (like selling), can be an emotionally driven process and whilst potential buyers might very quickly decide if it’s right for them, factors such as visual appeal, cleanliness and aromas can have a huge impact on this decision.
Now, this doesn’t mean you need to renovate the whole house – far from it. Just make sure you assess the parts of your home that would put potential buyers off and put them right; a lick of paint, for example, could go a long way.
TOP TIP: Ask a friend or family member to come over for a second opinion. They will probably be more objective than you in identifying areas for improvement. Check out this article by The Telegraph for more handy tips on dressing up your home for a fruitful sale.
Try to imagine launching your home on to the market as a big reveal. You want to create anticipation and a sense of excitement around it. You want to ensure that it’s exposed to the market sufficiently to gain enough traction and interest.
The perfect solution is to launch with an Open House. Book a date where you’re going to have multiple buyers viewing at the same time and it will create a buzz around the property and drive up the competition. It can be tempting to get your home on the market quickly and rush through viewings, but that limits the time available to prepare the house and restricts the amount of exposure the property will have...
TOP TIP: Make sure the photography and floor plans on the estate agent’s website are top-notch. If you’re not happy with the first set of photos or plans, don’t be afraid to ask for new ones. Your estate agent is there to work with you and should be happy to oblige.
Your Best Interests at Heart
Your estate agent shouldn’t encourage you to accept the first offer that comes your way unless it’s too good to refuse. They should explore the best price that the buyer could offer, and negotiate to achieve it.nAn agent that truly understands their customer base is going to work wonders for your property’s selling power.
TOP TIP: This is a critical point in your life and you need to choose your estate agent carefully. Do they take the time to explain processes? Do they return messages in a reasonable time frame? Do you have a named contact instead of talking to a different person each time you call? These are all solid indicators that you have chosen an experienced and trusted agent. This is one of the most significant financial transactions you’re likely to make, so be sure you’ve got the professional support you need to make it a success.
Until next time!
When you're ready to sell, let us take care of your home, while you look after the memories...